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Evo Magazine - Book Web |
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 EVO is a British automobile magazine dedicated to performance cars, from hot hatches to supercars. The first issue was produced in November 1998 and it publishes monthly but has recently taken the decision to publish 13 issues a year. The EVO offices are situated in Wollaston, Northamptonshire.
Much of what EVO is today has evolved from the acclaimed monthly motoring magazine Performance Car. Writers such as Richard Meaden, John Barker, and Peter Tomalin are some of the familiar faces carried over from those who made Performance Car such a highly regarded magazine amongst the enthusiasts. Jeremy Clarkson also made a name for himself among the Performance Car road test familiars. The late Russell Bulgin also contributed his eloquent prose to the magazine. Currently, Harry Metcalfe is the managing director and editor director of the magazine and evo's scribe, Jethro Bovingdon was also promoted to editor whilst Richard Meaden is the editor-at-large. It is not sure what exactly this position is taken to be but it is possibly to take a poke at Richard Meaden's 5' 4' frame.
Owned by Dennis Publishing and going by the tag-line "The thrill of driving", EVO attempts to immerse the reader in the driving experience of any particular car, and all other aspects are considered secondary to this all emotive 'drive'. While hard data is accumulated in the form of lap-times (for which EVO regularly uses Bedford Autodrome), cornering speeds, and straight-line performance figures, the subjective nature of the driving experience is the paramount factor by which cars are graded by EVO.
Many prominent members of the automotive industry have made contributions to EVO, including Gordon Murray, Jeff Daniels, and occasionally Rowan Atkinson. Also other contributors are Peter Dron, John Simister, Ian Fraser, Martin Buckley, David Yu, Tony Bailey, Paul Bailey, Simon George and Richard Porter.
There are also International editions of EVO, which are a little different from the original and feature more localized content relevant to the respective country. These include EVO France, EVO Italy, EVO Croatia, EVO Greece, EVO Turkey, EVO Phillipines, EVO Malaysia, and EVO Middle East (based in Dubai). Staff from these editions meet once a year, usually in Monte Carlo or the UK where each editions editors get to meet with their counterparts from other countries. Editors & writers of the international editions are usually invited for test drives by many performance car companies, from major marques such as Porsche, to small supercar builders such as Pagani and Gumpert.
The 'other' contributors
In addition to the names above, it is worth noting that EVO occasionally makes reference to the term 'friends of EVO'. Some of these individuals submit contributions to the magazine, in the form of submissions outlining their experience with their own motorcars. Current such vehicles include the Porsche Carrera GT and Lamborghini Murciélago. This is a slightly different take on the 'fleet' theme often adopted by motoring publications, as the vehicles featured are often press-demonstrators, and therefore are loaded to the gunwales with all manner of upgrades and options.
Dennis Publishing
Dennis Publishing Ltd. is one of the world’s leading independent publishers. Founded in 1974, the group consists of a number of operating companies in both the UK and USA, with a turnover exceeding £200 million a year.
The company publishes 19 magazines in the UK (including MacUser, Maxim, Auto Express, Computer Shopper, PC Pro, Viz, Fortean Times, PokerPlayer magazine, Monkey and The Week) and four titles in the US (Maxim, Stuff, Blender and The Week). Maxim is published in 21 editions in 32 countries.
Dennis Publishing is owned by Felix Dennis.
Dennis himself started out in the magazine business in the late 1960s as one of the editors of the counterculture magazine OZ. In the mid-70s, Dennis Publishing was born, beginning with a kung-fu magazine.
Dennis followed this up in the early 1980s by publishing titles in the soon-to-be-lucrative computer enthusiast sector, including Your Spectrum (re-named later as Your Sinclair and sold to Future Publishing). Dennis has since maintained a foothold in the computer magazine business - until Maxim's success in the US in the late 1990s, computer magazines were the mainstay of Dennis' magazine holdings, second only to Future Publishing in the UK.
Dennis Publishing, Inc. publishes one of the most successful modern men’s lifestyle magazines in America - Maxim (2.5 million rate base) - along with Stuff (1.3 million rate base) and general interest music magazine Blender (800,000 rate base). Maxim, Stuff and Blender are registered trademarks of Felix Dennis. Maxim Radio is broadcast on Sirius Satellite Radio on channel 108.
Through its three successful magazine brands, Maxim, Blender and Stuff, it dominates the coveted 18-34 year old male audience. This includes successful brand extensions ranging from more than 25 international editions, worldwide websites, worldwide mobile telephone content delivery to branded network and cable television programs, a satellite radio channel and various successful branded product line extensions.
On February 15, 2007, Dennis Publishing, Inc. announced that it had retained media investment firm, Allen & Company as its exclusive financial advisor to explore various strategic alternatives available to the Company including a possible sale of the Company.
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